Why Sponsor?


Sponsorship of the British Journal of Nursing (BJN) Awards provides your organisation with a platform to be recognised as one that is passionate about excellence in nursing, in sharing and recognising the dedication of nurses all over the UK.

As the premier awards in the sector, organised by the BJN, there are many opportunities for your organisation to become a key partner in this event.


There are 17 dedicated categories, any of which can be exclusively sponsored by you. The categories are all each presented in association with not just the BJN, but also with a partnering professional association in line with the dedicated specialist therapy area in question. Being a sponsor of a BJN award will enable you to align with the ethos of these awards, whilst also simultaneously promote and position your organisation as a true market leader in your field. The sponsorship package consists of an extensive campaign across the whole of the market, running before, during and after the awards ceremony, with a tailored focus specifically towards the primary target audiences for your category.

The key benefits of sponsorship are:


-   Exclusivity as the only single sponsor of your dedicated category.

-   Maximum exposure of your branding throughout the whole of the sponsorship campaign.

-   Reputation enhancement & strategic corporate positioning through your alignment with the ethos of the awards, which is to recognise, highlight and reward excellence, innovation, best practice and leadership in nursing care

-   Targeted marketing to your key customers through the strategic focus of exclusively sponsoring your own specific category

-   KOL relationship development through the goodwill generation and networking opportunities to grow and enhance existing key customer relationships as well as create new ones.

For full details of the sponsorship package, please click here, and please contact Andy Iafrati, Publisher, MA Healthcare, 0207 501 6732, andrew.iafrati@markallengroup.com

Please click here to see our winners supplement from the 2020 awards

"Cavell Nurses’ Trust is very proud to sponsor the BJN Awards, we understand how important it is for UK nursing professionals to be recognised for their incredible skills, dedication and excellence. As the charity supporting nursing professionals in crisis, we are keen to get nurses back on their feet and proving themselves worthy winners of such awards."

Cavell Nurse’s Trust

"BSN Medical sponsored the BJN Awards and we found the event so rewarding that we immediately booked again. The awards give a fantastic opportunity for companies such as ours to associate themselves with best practice. The BJN is a strong brand with excellent influence over nursing in the UK. The amount of branding and promotion involved in the sponsorship really made us stand out against our competitors with the nurses. The evening itself was a fantastic success where we generated leads and did some very valuable networking."

BSN Medical

“ID Medical were extremely proud to be a part of the celebrations, to help recognise the phenomenal achievements of nurses across the UK and further afield. We are honoured to be affiliated with the BJN, the flagship nursing title, and our values are aligned in terms of recognising excellence in nursing, with patient care and safety at the forefront. As sponsor, being present at the awards was an extremely rewarding opportunity; it gave us fantastic exposure and the chance to network with a wide range of industry professionals. All in all, the event was a fantastic success. Plus, additional promotional opportunities as part of the sponsorship package, for example advertisements within the publication, has created additional awareness of our leading recruitment services to our key target audience. We are very much looking forward to the next event, and continuing to support the fantastic work of our nurses and the British Journal of Nursing.”

ID Medical